California management review

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  Año 2003, Vol. 46, Número 1

  • The Cycles of Corporate Branding: THE CASE OF THE LEGO COMPANY

    págs. 6-26

    

  • Work Cells with Staying Power: LESSONS FOR PROCESS-COMPLETE OPERATIONS

    págs. 27-52

    

  • Managing Learning Curves in Factories by Creating and Transferring Knowledge

    págs. 53-71

    

  • Regulation and the Internet: PUBLIC CHOICE INSIGHTS FOR BUSINESS ORGANIZATIONS

    págs. 72-85

    

  • Making Sense of Emerging Market Structures in B2B E-Commerce

    págs. 86-100

    

  • The Strategy of Sustainability: A SYSTEMS PERSPECTIVE ON ENVIRONMENTAL INITIATIVES

    págs. 101-126

    

  • Sources of Corporate Environmental Performance

    págs. 127-141