Understanding the Impact of Synergy in Multimedia Communications
págs. 375-388
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
págs. 389-405
Measuring Preferences for Really New Products
págs. 406-420
Interfirm Cooperation and Customer Orientation
págs. 421-436
Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value
págs. 437-453
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
págs. 454-467
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
págs. 468-480
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
págs. 481-491
Selective Sampling for Binary Choice Models
págs. 492-497
HOW CUSTOMERS THINK: ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET (Book)
págs. 498-499
HANDBOOK OF MARKETING (Book)
págs. 499-501
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