Category structure, brand recall, and choice
A. Chattopadhyay, P. Nedungadi, A. V. Muthukrishnan
págs. 191-202
Modeling the impact of product preannouncements in the context of indirect network externalities
E. Le Nagard-Assayag
págs. 203-219
págs. 221-234
Do international entry decisions of retail chains matter in the long run?
K. Gielens, M. G. Dekimpe
págs. 235-259
Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination
J. W. Cadogan
págs. 261-282
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