C. D. Shepherd, P. A. Dabholkar
págs. 139-173
Consumer-level factors moderating the success of private label brands
R. Batra, I. Sinha
págs. 175-191
J. J. Cronin Jr.
págs. 193-218
Towards understanding consumer response to stock-outs
E. Gijsbrechts, K. Campo
págs. 219-242
Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports
J. E. Urbany, P. R. Dickson
págs. 243-258
Switching barriers and repurchase intentions in services
M. A. Jones, D. L. Mothersbaugh
págs. 259-274
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