Marketing science

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  Año 2002, Vol. 21, Número 4

  • In Search of Data: An Editorial

    Steven M. Shugan

    págs. 369-377

    

  • Positioning of Store Brands

    Jagmohan S. Raju, Stephen J. Hoch, Serdar Sayman

    págs. 378-397

    

  • How Much Does the Market Value an Improvement in a Product Attribute?

    Elie Ofek, V. Srinivasan

    págs. 398-411

    

  • Referral Infomediaries

    Yuxin Chen, V. Padmanabhan, Ganesh Iyer

    págs. 412-434

    

  • The Asymmetric Information Model of State Dependence

    Nickolay V. Moshkin, Ron Shachar

    págs. 435-454

    

  • Profile Construction in Experimental Choice Designs for Mixed Logit Models

    Michel Wedel, Zsolt Sándor

    págs. 455-475