págs. 181-183
International market segmentation: issues and perspectives
Jan-Benedict E.M. Steenkamp, Frenkel Ter Hofstede
págs. 185-213
págs. 215-224
Segmenting consumers using multiple-category purchase data
Carrie M. Heilman, Douglas Bowman
págs. 225-252
Disaggregate market share response models
Michael J. Ahearne, Wayne S. DeSarbo, M. Kim Saxton, Alexandru M. Degeratu
págs. 253-266
The dynamics of value segments: modeling framework and empirical illustration
Michel Wedel, Kristine Brangule-Vlagsma, Rik G.M. Pieters
págs. 267-285
Retail segmentation using artificial neural networks
Derrick S. Boone, Michelle Roehm
págs. 287-301
© 2001-2024 Fundación Dialnet · Todos los derechos reservados