Journal of Theoretical and Applied Electronic Commerce Research
Articulo
Measuring Temporal Fluidity in Credit-Card Customer Personas: An Exposure-Aware Markov Framework with a Pre-Registered Audit of Predictive Value
Review
How Immersive Technologies Shape Consumer Well-Being: A Review of Digital Consumer Experiences
Articulo
Cooperation Partnerships in Live-Stream E-Commerce: Optimal Selection for Brand Manufacturers
Uncovering Customer Heterogeneity Through Behavioral Segmentation: Linking Digital Service Usage Patterns to Purchase Behavior
Busra Ozdenizci Kose, Vedat Coskun, Lerzan Ozkan, Haci Ali Mantar
Analytics-Enabled Supply Chain Resilience in Electronic Commerce Contexts: The Roles of Organizational Agility and Top Management Participation
Anxiang Gu, Yuting Wang, Tianjun Qiu, Xinran Qian, Dongxiao Gu
When Platforms Displace Routine Relationships: Electronic Service Quality, Behavioral Predictability, and the Dual-Threshold Logic of Customer Loyalty in B2B Digital Service Platforms
Hongchu Chen, Chaiyawit Muangmee, Tatchapong Sattabut, Nusanee Meekaewkunchorn
The East–West E-Commerce Divide Among Wholesale and Retail Trade Enterprises in the European Union: The Role of Digital Demand and Internet Infrastructure
When AI Summarizes Reputation: A Multi-Model Fidelity Audit of Consumer Risk Signals and Platform Trust in E-Commerce
Consumer Privacy Control and Targeted Advertisement on Content Platforms: Resolving the Privacy–Personalization Paradox in Data-Driven Marketing
How Gamification Impacts Impulse Buying via Fear of Missing out in Livestream E-Commerce: Examining a Moderated Mediation Model
Emotional Responses to AI Chatbots in Online Travel Agencies: An S-O-R Perspective
Understanding Consumer Engagement in Digital Sport Commerce: A Kano-SERVQUAL Evaluation of Interactive Features and Platform Quality
Destination Evaluation and General Behavioural Intention in a Digitally Visible Destination: Evidence from Zibo, China
Analyzing and Mitigating Asymmetric Learning for Product Cold-Start in E-Commerce Purchase Prediction with Graph Neural Networks: Similarity-Driven History Augmentation
Imad Eddine Khiloun, Karima Belmabrouk, Latifa Dekhici, Christoph Norbert Bergmeir
Explainable AI Transparency, Algorithmic Trust, and Privacy Calculus in Mobile Banking: A Generation Z Study of Continuance Intention and Digital Financial Well-Being in the United States
Consumer Online Shopping Adoption and Small and Medium-Sized Enterprises’ E-Sales Participation in the European Union: A Longitudinal Alignment Analysis, 2015–2024
Supply Chain Reconfiguration by Cross-Border E-Commerce Platforms Under Economic Security Shocks: Partial De-Risking Versus Decoupling from the Original Supply Chain
Disentangling Service Participation and Hedonic Positioning in Online Reviews: A Structural Confound in Platform Data
Observations on Inclusive Development of Rural E-Commerce in China: Traffic Resource Allocation Based on the DEMATEL-ISM Model
Digital Readiness and E-Commerce Adoption in the European Union: Within-Country Associations and Convergence Patterns (2020–2025)
Economically Active but Digitally Incomplete: Pet Care Spending and E-Commerce Barriers in an Emerging Colombian City
Lina María Bastidas Orrego, Diego Patarroyo-Gutierrez, Natalia Jaramillo, Wilson Montenegro
The Influence of Digital Literacy in the AI-Driven Educational Era on Online Brand Equity and e-WOM: A Structural Equation Modeling Approach
From Content to Travel: How Blogs and Vlogs Shape Destination Diagnosticity and Visit Intention
Structural Heterogeneity in the Privacy Calculus Across Perceived Privacy Control Groups: Evidence from E-Commerce Information Disclosure
Mohamed Oubal, Abdelouahab El Boukhari, Hicham Faouzi, Slimane Ed-Dafali
“Cannot Stop, Yet Resent It”: How Short-Form Video Recommendation Algorithms Shape Users’ Continuance Intention
Why Do Travelers Continue Using Generative AI Travel Assistants?: The Dual Roles of Perceived Usefulness and Flow Experience
Perceived Privacy Invasion and Consumer Adoption Willingness of AI-Powered Personalized Recommendations: The Mediating Role of Psychological Resistance and Moderating Role of Perceived Algorithm Transparency
Xiaolan Zhu, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Yuksel Ekinci
Evaluative Feedback and Social Visibility in Digital Green Evaluation: Emotional Responses and Green Purchase Intention
What Moderates Generative AI Acceptance and Use?: Disentangling Subscription Tier from Prior Usage Experience
Beyond Visual Realism:: How the Reality–Virtuality Paradox Drives Haptic Compensatory Behaviors in AR Marketing
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