Journal of Theoretical and Applied Electronic Commerce Research

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  Año 2026, Número 8

  • Articulo

    • Organizational Adoption Priorities for Multi-Sided Fandom Platforms: Evidence from South Korean Entertainment Firms

      Jeesung John Kim, Sang Gun Lee, Seung Yeun Lee

      • Resumen
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    • How User-Generated Videos Influence Movie Performance: The Mediating Role of Professional-Generated Video

      Yu Chen, Wen Li, Peng Zou, Yingchao Lu

      • Resumen
      • Texto completo
      

    • The Paradox of Digital Literacy: Assessing Consumer Scepticism and Perceived Utility in the Age of AI-Driven Commerce

      Georgiana-Raluca Ladaru, Raluca Andreea Ion, Maria Claudia Diaconeasa, Ionut Laurentiu Petre, Steliana Mocanu

      • Resumen
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    • The Spillover Effect of Product Place-of-Origin Image on Willingness to Pay a Premium for Agricultural Products in E-Commerce: An Inverse Halo Effect

      Dengfeng Cui, Mengyue Zhao

      • Resumen
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    • How AI-Driven Marketing Communication Shapes Consumer Attitudes and Purchase Intentions: Evidence from Social Media Users in Romania

      Andreea Mihaela Barbu, Florin Tudor Ionescu, Mara Gabriela Ploeșteanu, Camelia Kailani, Umit Alniacik

      • Resumen
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  • Systematic review

    • AI-Based Dynamic Pricing: A Cross Industry Bibliometric Review of Trends, Challenges, and Future Directions

      Shouyi Wang, Dervis Ozay, Mohammad Jahanbakht

      • Resumen
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  • Articulo

    • Influencer Attributes and Content Diffusion: Examining the Effects of Popularity, Network Centrality, and Authenticity on Content Virality and Audience Trust

      Abdallah Alrousan, Reema Nofal

      • Resumen
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    • The Impact of Omnichannel Customer Experience Consistency: A Study Based on Customer Journey Perspective

      Wei Gao, Ning Jiang, Qingqing Guo

      • Resumen
      • Texto completo
      

    • When AI Gets It Wrong: Hallucinations and Trust Recalibration in E-Commerce Using a Sequential Mixed-Methods Approach

      Sayyed Khawar Abbas, Hafiz Muhammad Junaid, Aseel Smerat

      • Resumen
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    • Customer Behaviour in Saudi Open Banking: A Mediation and Moderation Model of Data Control and Prior FinTech Experience

      Sultan Bader Aljehani

      • Resumen
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    • AI-Powered Online Shopping: The Effects of Digital Multisensory Cues and Perceived Quality on Sustainable Consumption Intention

      Zhangyi Qin, Pei Li, Charles Spence

      • Resumen
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    • The Emotional Costs of Algorithmic Management: How AI-Driven Goal Setting Influences Livestream E-Commerce Streamers’ Unethical Selling Behavior

      Lei Liu, Xiaojun Zhan, Zhaoqi Li

      • Resumen
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    • Striking the Right Pitch: The Inverted U-Shaped Effect of AI Anchor Pitch Variability on Consumer Engagement

      Xiaochen Liu, Qiang Yang, Yushi Jiang

      • Resumen
      • Texto completo
      

    • Digital ESG Signaling and Resilient Online Booking Intention: Evidence from AI-Enabled Hospitality E-Commerce in an Emerging Market

      Yohanes Tesemie Gishen, Ping Yin

      • Resumen
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    • Does Who You Are Determine What Helps You: Role of Consumer Personality and the Perceived Helpfulness of Online Customer Reviews

      Maidul Islam, Shabnam Abdulkasem Sheikh, Ankita Pathak, Debarshi Mukherjee

      • Resumen
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    • Originality and Innovation in AI-Generated Clothing: Purchase Intention of AGC-Interested Young Chinese Consumers Toward Independent Designer Brands

      Yang Zhang, Xinjie Huang, Dongdong Jia, Rongrong Cui

      • Resumen
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    • Look at Me in VR Live Streaming: How Streamer Gaze Drives Purchase Intention Through Feeling Attended to and Social Presence

      Xiaochen Liu, Qing Gu, Ding Yuan, Qiang Yang

      • Resumen
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    • Relational Financial Inclusion in AI-Mediated Banking: The Centrality of Institutional Trust and the Role of Human Mediation

      Manuel Jesús Sánchez González, Ana Leal Solís, Rafael Robina Ramírez

      • Resumen
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  • Systematic review

    • Is Influencer Marketing More than Persuasion: A SOR-Based Review of the Indian Consumer Mindset

      Avisek Kundu, Priyakrushna Mohanty, Sanjay Tiwari, Seeboli Ghosh Kundu, Saurabh Bharti

      • Resumen
      • Texto completo
      

  • Articulo

    • Can Virtual Streamers Win Consumers’ Hearts: The Influence of Role Types on Consumers’ Virtual Place Attachment in E-Commerce Live Streaming

      Mengshi Pan, Minggui Sun

      • Resumen
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  • Systematic review

    • When Does Perceived Risk Drive Shopping Cart Abandonment: A Meta-Analysis of Contextual Heterogeneity in E-Commerce

      Lijing Wang, Zelin Zhang

      • Resumen
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  • Articulo

    • Does Conversational Artificial Intelligence Affect Parasocial Displacement: A Study on Consumer Brand Affinity in Digital Market Ecosystems

      Subhankar Das, Subhra Mondal

      • Resumen
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    • Dynamic Seed Topic Construction and LLM-Driven Multi-Topic Identification for Social Q&A Platforms

      Tian Qiang, Xiurui Yang, Ying Zhao, Luoming Liang

      • Resumen
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    • From Anxiety to Action: How AI-FoMO Shapes Workers’ Digital Commerce Entrepreneurial Intention

      Eunji Choi, Qinglin Li

      • Resumen
      • Texto completo
      

    • Consumer Autonomy in the Online Purchase of Tourist Packages: A Study of the Polish Market

      Kalina Grzesiuk, Marcin Lipowski, Grzegorz Wesołowski

      • Resumen
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    • Productivity Evaluation of Embedded Fintech in E-Commerce: A Malmquist Productivity Index Approach to Sea Limited’s Strategy

      Nhut Thi Minh Vo, Tien Van Thanh Nguyen

      • Resumen
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    • From Traffic-Channeling Gateway to Versatile Bargaining Ability: Strategic Channel Governance and Sustainable Cooperation in Live Stream E-Commerce

      Xinyu Sun, Weijun Xu

      • Resumen
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    • Digital Divide and Digital Consumption in China: Short-Term Spatial Spillover Effects and Regional Heterogeneity

      Ao Jiao, Ziqi Wei, Ziqing Du, Ruiyang Lao, Jiadong Wu

      • Resumen
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    • Digital Content Marketing, Consumer Trust, and Digital Engagement on Social Commerce Platforms: Effects on Brand Attitude in Iraq’s Hospitality Sector

      Buthainah Luqman Ahmad, Muneer Alrwashdeh

      • Resumen
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    • Beyond Service and Cleanliness: Decoding Customer Experiences and Determinants of Satisfaction in Esports-Themed Hotels Through Large-Scale Online Review Text Mining

      Mengqian Wu, Xingbao Hu

      • Resumen
      • Texto completo