Journal of Theoretical and Applied Electronic Commerce Research
Articulo
Dynamic Capabilities for AI-Enabled Exploration: Antecedents, Mechanisms, and Innovation Outcomes
AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce
Disclosure Matters: Perceived Manipulation, Perceived Ethics, and Purchase Intention Toward AI Influencers in Social Media Marketing
Why AI Looks Less Real: The Role of Cultural Learning Cues in Tourism Destination Imagery
Consumer Innovation Fatigue in Digital Commerce: Scale Development and Validation
Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing
To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers’ Adaptive Self-Presentation
Systematic review
The Relationship Between Influencer Authenticity and Customer Experience: Evidence from a Meta-Analysis
Articulo
A Signaling Perspective of Recovering Buyers After the Failure of Live Streaming E-Commerce Service: Protocols, Mechanisms, and Recommendations
Which Privacy Policy Works, Opt-In Requirement or Inference Regulation?: A Game-Theoretic Analysis of Privacy Policies in E-Commerce
Metacognitive Experience: How AI Recommendations Shape Purchase Intention
Mitigating Supply Uncertainty in Agricultural Supply Chains: A Trust-Based Punishment Mechanism to Reduce the Bullwhip Effect
Artificial Intelligence vs. Social Media Influencer-Generated Content: A Comparative Study of Anthropomorphism in Shaping Tourist Destination Visitation Intention
Navigating the Robot–Human Paradox: An Integrated Model of Trust, Rapport, and Ambivalent Behavioral Responses to Service Robots
The Personalization–Privacy Paradox in AI-Driven Programmatic Advertising: Implications for Digital Marketing Sustainability
When Relevance Feels Risky: Consumer Avoidance of Personalized Advertising in the Digital Age
Systematic review
Articulo
Platform or Host?: Matching Service Recovery to Mitigate Negative Reviews
Technology Acceptance of AI-Pre-Filled Carts in Online Grocery Retailing: Testing TAM Paths and Their Link to Objective Performance
Cutting Edge or Crystal Clear?: How Does the Supervisibility of Algorithm Throughput Influence the Coping Behaviors of Targeted Advertising Audiences?
When Algorithms Speak Louder than Empathy: Mechanistic Interpretability as a Costly Authenticity Signal in AI-Mediated E-Commerce Customer Relationships
Determinants of Digital Creator Organizations’ Performance: An Organizational Perspective
Don’t Just Say Sorry—Say It Right:: How Semantic Congruence and Credibility Cues Turn Negative Reviews into Potential Guests’ Booking Intentions
Architecting Micro-Market Resilience: A Signal–Belief–Decision Framework for E-Commerce Platforms
From Digitalization Awareness to Consumer Outcomes: The Sequential Roles of Risk Appraisal and Platform Trust in the Chinese E-Commerce Context
Please Don’t Refuse Me: The Impact of Recycled Product Anthropomorphism on Consumer Advertising Avoidance
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