Journal of Theoretical and Applied Electronic Commerce Research
Articulo
The Personalization Paradox in AI-Driven Tourism E-Commerce: Psychological Reactance, Threat-Substitution, and the Moderating Role of Privacy Concerns
When Choice Disappears: Perceived Coercion and Avoidance of Self-Service Technologies Among Older Consumers
Correction
Do et al. Blockchain Adoption in Green Supply Chains: Analyzing Key Drivers, Green Innovation, and Expected Benefits. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 39
Systematic review
How and When Do Virtual Influencers Work: A Meta-Analysis of Mechanisms and Moderators in Digital Commerce
Articulo
Enhancing Supply Chain Resilience in Textile SMEs: A Human-Centric Customer-to-Manufacturer Framework Using Public E-Commerce Data
The Effects of Chatbot Characteristics on Satisfaction and Continuance Intention: The Moderating Role of the Need for Human Interaction
“Buying Fewer but More Expensive”: The Impact of Air Quality on Average Order Value (AOV) in Online Food Delivery and an Analysis of Consumer Behavior
When Does Artificial Intelligence Pay Off in Electronic Retailing: A Dual-Path Model from Implementation to Competitive Advantage
Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance
Jeeyoung Park, Sewon Eom, Eugene Choi, Seongcheol Kim, Jinho Park
From Policy Catalysis to Market Relay: A Tripartite Evolutionary Game Study on Digital–Green Synergy in E-Commerce
From Delivery Delays to AI-Mediated Escalation Failures: A BERTopic Analysis of Complaints About Risk and Trust in E-Commerce Marketplaces (2019–2025)
Evaluation Model for Determining the Level of E-Commerce Development in Romania Within the European Context: Using Advanced Data Mining and Artificial Intelligence (AI) Techniques
Costel Iliuță Negricea, Laura Daniela Roșca, Alexandru Dan Smedescu, Cristina Coculescu, Ana Maria Mihaela Iordache
Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement
Nada Sarkis, Nada Jabbour Al Maalouf, Ella Abou Jaoude, Tarek Azzi
Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context
Influencers’ Persuasive Power and Parasocial Relationships in Digital Consumption: Insights from Instagram and TikTok
How Does Information Interactivity Promote Customer Trustiness and Positive WOM in AI-Powered Chatbots: Examining Significant Roles of Perceived Values and Active Involvement
Digital Transformation and Corporate Breakthrough Innovation: The Role of Supply Chain Spillovers
Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United States
Systematic review
Digital Payments as a Conceptual Pathway Linking COVID-19 and Financial Inclusion: A PRISMA-Based Systematic Review and Bibliometric Analysis
Supplier Selection and Seller Prioritization in E-Commerce Platforms: A Systematic Review of Multi-Criteria and Hybrid Decision-Making Approaches
Articulo
Beyond Words: How Streamers’ Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion
Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership
Data-Driven Prioritization of User Requirements in Health E-Commerce: An Explainable Machine Learning Study
Review
Ethics Without Teeth: Challenges and Opportunities in AI Declarations for Platform Governance
Articulo
The Impact of Cybersecurity Governance on Corporate Digital Marketing: Evidence from Chinese A-Share Listed Firms
The Role of Product Transparency and Pricing Strategy on Customer Behavior: Moderating Impact of Market Competition
Does Participation Intention Equal Participation Behavior: The Role of Dynamic Competition in Crowdsourcing Contests
Buying the Forthcoming: The Effect of Value Congruence on Consumer Pre-Order Decisions
Systematic review
Chatbot Adoption: A Systematic Literature Review
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