Journal of Theoretical and Applied Electronic Commerce Research

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  Año 2026, Vol. 21, Número 3

  • Articulo

    • AI-Powered Customer Service in Online Retail: Product-Type Differences, Information Asymmetry, and Seller Interventions

      Shuyuan Bai, Xinquan Wang, Jun Xia

      • Resumen
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    • Platform-Specific Quality Dimensions in Instagram Commerce: How Social Media Features Drive Consumer Behavior

      Iván Veas González, Nelson Carrión Bosquez, Génesis Rebolledo Santander, Aurora Sánchez, Catalina Aliaga Blanco, Manuel Escobar Farfán, Gabriela Pizarro Veloso

      • Resumen
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    • Emotion and Context-Aware Artificial Intelligence Recommendation for Urban Tourism

      Mashael Aldayel, Leena Alzahrani, Reman Alwadiee, Sarah Altammami, Abeer Alnafaei

      • Resumen
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    • AI Review Bots vs. Humans in Handling Negative Reviews: Who Builds More Trust

      Kai Li, Yizhen Wei, David Jingjun Xu

      • Resumen
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    • A Segmented Machine Learning Approach to Predicting and Mitigating Churn in the Gig Economy

      Saranya Shanmugam, Einiyaselvi Elavarasan, Dharun Ashokkumar, Santhoshkumar Senthilkumar, Narassima Madhavarao Seshadri, Thenarasu Mohanavelu

      • Resumen
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    • Can Consumers Still Form Proximal Sensory Perception in Virtual Anchor Live Streaming: The Impact of the Fit Between Sensory Language Description and Product Attributes

      Shizhen Bai, Zhui Gui, Jiamin Zhou, Jiayuan Zhao

      • Resumen
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    • From Traffic to Quality: A Study on the Dual-Path Driving Effects of Streamer Traits on Consumer Trust and Identification

      Ru Wang, Liqin Zhang, Shugang Li

      • Resumen
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    • From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens

      Afruza Haque, Rasheda Akter Rupa, Most. Sadia Akter, Nahida Sultana, Md. Faisal Alam

      • Resumen
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    • Review System Design and Sales: How Interface Visibility Moderates the Effect of Platform-Generated Default Reviews

      Yingchao Lu, Wen Li, Yu Cheng Lin, Peng Zou, Di Huo

      • Resumen
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  • Systematic review

    • Unpacking Repurchase Intention in Social Commerce: A Systematic Literature Review

      Dam Tri Cuong, Bui Huy Khoi

      • Resumen
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  • Articulo

    • Research on the Impact and Mechanism of Rural E-Commerce on Market-Oriented Allocation of County-Level Urban–Rural Factors from the Perspective of Digital Empowerment

      Yuemei Dong, Dequan Zheng, Xiaoyu Niu

      • Resumen
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    • Algorithmic Transparency and Consumer Trade-Offs in AI-Based Financial E-Commerce Services

      Jihye Choi, Seunggyu Kang, Sesil Lim, Jonghyeon Moon, Soobean Jeon

      • Resumen
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    • Streamer Characteristics and Brand Identification in Livestream Commerce: Evidence from Time-Honored Brands

      Tingting Zhu, Yu Zhang

      • Resumen
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    • Seeing the Feel, Willing to Buy: How Visual–Tactile Cues Shape Consumer Purchase Intention in E-Commerce Platforms

      Yawen Yang, Qiang Yang, Xiaochen Liu

      • Resumen
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  • Review

    • Unpacking Dimensions of Metaverse Platforms to Enhance Immersive Experience and Brand Engagement Among Consumers

      Abhishek Sharma

      • Resumen
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  • Articulo

    • The Impact of Followers’ Social Identity on Fashion Purchase Intention: The Mediating Role of Source Credibility

      Ghaith Al Abdallah, Nadine Khair, Paiman Jatto

      • Resumen
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    • How Technology Characteristics and Social Factors Shape Consumer Behavior in Artificial Intelligence-Powered Fashion Curation Platforms

      Dayun Jeong

      • Resumen
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    • The Inhibitory Mechanism of Information Disclosure Transparency on Purchase Hesitation in E-Commerce: A Moderated Mediation Analysis Integrating Signalling Theory and the SOR Model

      Horng Jinh Chang, Chen Hsiu Chen

      • Resumen
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    • How the Sociality of AI Digital Human Advisors Shapes User Experience Value in Digital Finance: The Mediating Role of Social Presence

      Yishu Tang, Hosung Son

      • Resumen
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    • The Impact of Algorithmic Governance on Consumer Responses: The Role of Territorial Psychological Ownership

      John Yang

      • Resumen
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    • Path Analysis of How the Digital Capital of Korean Citizens Leads to Life Satisfaction in the Digital Global Marketing Environment: The Dual Mediating Effects of Digital Self-Efficacy and E-Commerce Utilization Level

      Hyuk Kwon

      • Resumen
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    • Antecedents and Consequences of Customized Product Value

      Emre Yıldırım, Sima Nart, Osman M. Karatepe

      • Resumen
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    • Effects of Technology, Content: and Social Relationship on Customer Continuance Intention in the Metaverse

      Jia Qi Feng, Chao Xu, Sung Eui Cho

      • Resumen
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  • Systematic review

    • AI-Driven Consumer Research in Fashion: A Systematic and Bibliometric Review (2022–2025) and Future Research Agenda

      Yanbo Zhang, Chuanlan Liu

      • Resumen
      • Texto completo