Journal of Theoretical and Applied Electronic Commerce Research

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  Año 2026, Vol. 21, Número 2

  • Articulo

    • Cashback for positive reviews: Boon or Bane?An Empirical Study on the Impact of Negative Emotions in Review Manipulation on Evaluation Behavior

      Yitao Chen, Zhixi Zhang, Li Zhou, Zhijie Chen

      • Resumen
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    • Less or More: Managing Channel Inventory and Store Service Strategies for Omnichannel Retailing

      Fangfang Ma, Shaochuan Fu, Yuanyuan Zhang, Zhengwei Lyu

      • Resumen
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    • How AI-Driven User–Producer Interaction Fuels Interconnected Innovation: A Knowledge Exchange and Integration Perspective

      Yang Yu, Miaomiao Li, Honglei Li, Kuanwei Wu

      • Resumen
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    • Disclosure Strategies in Shared Manufacturing: A Game- Theoretic Analysis of Third-Party Versus Self-Built Platforms

      Shuxia Sui, Yunzhong Yang, Xiaogang Ma, Ting Li

      • Resumen
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    • When Time Meets Scarcity: Differentiated Effects of Promotional Restrictions on Consumer Value in Live Commerce

      Shoufen Jiang, Lingbin Zhao

      • Resumen
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    • From Immersion to Purchase:: How Live Streaming Catalyzes Impulse Buying Among Consumers

      Yonggang Wang, Huanchen Tang, Jingchun Zhang, Yubo Wang, Xiaodong Liu

      • Resumen
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    • How AI-Generated Messages Impact Consumer Behavior in the Tourism Industry

      Bahri Baran Koçak

      • Resumen
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    • The Spillover Effects of E-Commerce Platform Algorithmic Governance: A Focus on Ride-Hailing Drivers’ High-Calorie Food Consumption

      Xingqi Wang, Yanjie Ren

      • Resumen
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    • From Branch to Digital: Modeling Customer Channel Preferences in Electronic Banking Services

      Silvia Ghita-Mitrescu, Cristina Duhnea, Ionut Antohi, Andreea Daniela Moraru

      • Resumen
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    • From UGC to Brand Product Improvement: Mining Consumer Innovation Insights Across Social Media Platforms

      Jiacheng Wang, Qiang Wu

      • Resumen
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    • Psychological Ownership as a Boundary Condition in AI Recommendation: Credibility Formation and Behavioral Intentions in Electronic Commerce

      John Yang

      • Resumen
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    • Who Is to Blame: How Fulfillment and Integrity Harms Relate to Trust in Sellers and Platforms

      Na-Eun Cho

      • Resumen
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    • Examining Consumers’ Continuance Intention to Use P2P Mobile Payment Systems:: An Extended TPB Approach

      Mohammad Alsharo, Jumana Khwaileh, Malik Al-Essa

      • Resumen
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    • Hedonic Beats Utilitarian: Differential Effects of AI Chatbots and AR/VR on Consumer Engagement in E-Commerce

      Qin Zhang, Firdaus Abdullah

      • Resumen
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    • Explainable Turkish E-Commerce Review Classification Using a Multi-Transformer Fusion Framework and SHAP Analysis

      Sıla Çetin, Esin Ayşe Zaimoğlu

      • Resumen
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    • Explaining Inconsistent Privacy Effects: How Cognitive–Affective Inconsistency and Ambivalence Shape Online Information Disclosure

      Jongtae Yu

      • Resumen
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  • Systematic review

    • From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review

      Lingyu Wang, Jasmine A.L. Yeap, Jiaqi Liu, Zongwei Li

      • Resumen
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  • Articulo

    • The Sword Effect of Electronic Informatization on Income Inequality: E-Commerce and E-Government

      Zhuocheng Lu, Song Wang

      • Resumen
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    • Transcending the Paradox of Statistical and Value Rationality: A Tripartite Evolutionary Game Analysis of E-Commerce Algorithmic Involution

      Yanni Liu, Liming Wang, Bian Chen, Dongsheng Liu

      • Resumen
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    • Membership Bundling in Platform Competition: To Bundle Add-Ons Together or Separately?

      Junmin Zhou, Weijun Zeng

      • Resumen
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    • The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing

      Jiao Hu, Li Li, Xiang He, Z. F. Li

      • Resumen
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    • Green Two-Echelon Vehicle Routing Problem with Specialized Vehicle and Occasional Drivers Joint Delivery

      Fuqiang Lu, Yu Zhang, Hualing Bi

      • Resumen
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    • Elaborate or Succinct: The Impact of AI Chatbots’ Language Style on Customers’ Satisfaction in Online Service

      Yafeng Fan, Xiaohui Yue, Luyao Zhang, Xiadan Zhang

      • Resumen
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    • Comprehensive Privacy Awareness Framework (CPAF): Assessing Privacy Awareness of Saudi E-Commerce Users

      Norah D. Alotaibi, Maysoon Abulkhair, Manal Bayousef

      • Resumen
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    • Exploring the Customer Experience Regarding AI-Powered Fintech Chatbots in Terms of SOR Theory

      Selim Çam, Murat Fatih Tuna, Talha Bayır

      • Resumen
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    • Digital Platform Participation, Value Co-Creation, and SME Performance: Evidence from the Travel Agency Sector

      Shenguang Miao, Feifei Yu

      • Resumen
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    • What Is the Impact of Social Media on Consumer’s Green Response: Consider the Impact of Green Advertising, Online Interpersonal Influence, and Online Celebrity Endorsement

      Ying Sun, Difei Wu, Haonan He

      • Resumen
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  • Systematic review

    • Retrospection on E-Commerce: An Updated Bibliometric Analysis

      Laura Diana Radu, Daniela Popescul, Mircea-Radu Georgescu

      • Resumen
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  • Articulo

    • Disconfirmation Dynamics in Service Recovery: Insights from Online Customer Reviews

      Woojin Lee, Junsung Park

      • Resumen
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    • E-Commerce Platform, Live Streaming or Combinations: Dynamic Decision Analysis of Fresh Agricultural Supply Chain

      Linling Zhong, Ni An

      • Resumen
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