Mercados y Negocios: Revista de Investigación y y Análisis

• 

  Año 2026, Número 58

  • Articles

    • Financial Literacy, Digital Literacy, Self-Efficacy, and Autonomy in Shaping Financial Well-being

      Azra Ramizah, Rita Rahayu

      • Resumen
      • Texto completo

      págs. 3-34

      

    • Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives

      Leonnard Ong, Liza Agustina Maureen Nelloh, Elke Alexandrina

      • Resumen
      • Texto completo

      págs. 35-64

      

    • Financial Resources, The National Science and Technology System, and Innovation Performance: Colombian Manufacturing Firms

      Camilo Andrés Arciniegas Pradilla, Oscar Hernán López Montoya, Octavio Hernández Castorena

      • Resumen
      • Texto completo

      págs. 65-88

      

    • Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China

      Xueting Luo, Wan Mohd Hirwani Wan Hussain

      • Resumen
      • Texto completo

      págs. 89-112

      

    • Resilience, Entrepreneurial Success, and Life Satisfaction among Syrian Refugee Entrepreneurs in Türkiye

      Buket Sezer, B. Dilek Özbezek, Bilge Güler, Metin Işık

      • Resumen
      • Texto completo

      págs. 113-138

      

  • Economic and Financial Index

    • Objectives and purposes of financial analysis: an approach based on user heterogeneity and decision-making

      Juan Gaytán Cortés

      • Resumen
      • Texto completo

      págs. 139-150