SAP Netnography

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  Año 2024, Número 2

  • Original

    • Social networks and interdisciplinarity, a methodological proposal for inclusion in secondary school.

      Rosana de los Ángeles Castellano, Teresita Jalil

      • Resumen
      • Texto completo
      

    • The foodie instagramer as a comunication strategy

      Francina D'Olivo Bula, Carolina Cerruti

      • Resumen
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    • E-WOM on social media associated with the value of online boutique brands Tarapoto 2023

      Jennifer Krystel del Aguila Silva, Kewin Arnold Flores García, Pierre Vidaurre Rojas

      • Resumen
      • Texto completo
      

    • ICT as an Innovative Learning Model I.P.E.M N°193 “José María Paz”Piktochart as an instance of strength for pedagogical support 2023

      Ana Belén Balberdi, Sandra Del Valle Soria

      • Resumen
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    • The adoption of integration into the family: a psychological and social perspective

      Cristian Eric Gómez

      • Resumen
      • Texto completo
      

  • Review

    • Brand equity and electronic word of mouth in digital environments

      Jennifer Krystel del Aguila Silva, Kewin Arnold Flores García, Pierre Vidaurre Rojas

      • Resumen
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  • Original

    • Construction of Shein´s brand personality boosted up by the content of their consumers

      Carmela Cazard

      • Resumen
      • Texto completo
      

    • Criminal Behavior Analysis of Cybercriminals: Profiles, Motivations, and Trends in Cybersecurity

      Cecilia Elizabeth Checchia, Francisco Gabriel Bolzan

      • Resumen
      • Texto completo
      

    • TikTok made me buy it: the phenomenon of viralization of makeup brands through reviews on TikTok

      Chiara Dragotto Kedikián, Ignacio Pagliano

      • Resumen
      • Texto completo
      

    • Relationship between digital personalization in services and customer retention in the Tarapoto Multiple Bank, period 2022

      Kleydhin Hipolito Saavedra Chávez, Dina Sadi Castillo Malca, Lady Diana Arévalo Alva

      • Resumen
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    • New types of crime and their classification in the Argentine Criminal Code

      Sabrina Ivana Bof

      • Resumen
      • Texto completo
      

  • Review

    • Building healthy digital habits in adolescents

      Griselda de los Ángeles Sánchez, Fernanda Ghio

      • Resumen
      • Texto completo
      

  • Original

    • The world of the use of network marketing and influencer marketing in companies selling agricultural implements

      Javier Romero, Ayelèn Leiva

      • Resumen
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    • Popularity on TikTok, the case of Talleres de Córdoba

      Juan Cruz Olmos, Ignacio Pagliano

      • Resumen
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    • TikTok, a digital communication tool for election campaigns

      María Milagros Bustos Marcos, Carolina Cerruti

      • Resumen
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  • Review

    • Retention and trust strategies in competitive digital environments

      Kleydhin Hipolito Saavedra Chávez, Dina Sadi Castillo Malca, Lady Diana Arévalo Alva

      • Resumen
      • Texto completo
      

    • Identity and belonging in adoption integration: legal, psychological, and social análisis

      Cristian Eric Gómez

      • Resumen
      • Texto completo
      

  • Original

    • Social media marketing and brand recognition in companies in the hotel sector in Tarapoto, 2023

      María De Los Angeles Espinoza Valentín, Seidy Janice Vela Reátegui

      • Resumen
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  • Review

    • Use of the cell phone in the classroom as a tool to promote self-regulated learning at the IPEM José María Paz

      María Luz López, Fernanda Ghio

      • Resumen
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    • Social media marketing and brand recognition: multilevel evidence

      María De Los Angeles Espinoza Valentín, Seidy Janice Vela Reátegui

      • Resumen
      • Texto completo
      

    • The evolution and classification of digital scams in the technological age

      Sabrina Ivana Bof

      • Resumen
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  • Original

    • Virtual influencers as an advertising medium for brands and products: The Noonoouri case

      Nadia Alejandra Seelaff, Ignacio Pagliano

      • Resumen
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    • Criminal profiling of cybercriminals: Analysis on motivations and traits of hackers

      Rocío Magalí Méndez, María Inés Lanza

      • Resumen
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  • Review

    • Addressing bullying through peer support groups. An approach based on sociometrics and the ecological model

      Rocío Nicola, Fernanda Ghio

      • Resumen
      • Texto completo