Mercados y Negocios: Revista de Investigación y y Análisis

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  Año 2026, Número 57

  • Articles

    • Impact of Industry 4.0 Adoption on Eco-Innovation and Sustainable Development: The Automotive and Aerospace Manufacturing Sectors

      Gonzalo Maldonado Guzmán

      • Resumen
      • Texto completo

      págs. 1-28

      

    • Local Cultural Values, Managerial Overconfidence,and SME Performance: The Mediating Role of Debt Financing

      Gusti Ayu Sri Oktaryani, Ni Luh Putu Wiagustin, Luh Gede Sri Artini, Ica Rika Candraningrat

      • Resumen
      • Texto completo

      págs. 29-48

      

    • From Hyperglobalization to “New Globalization”: Transnational Corporations, Geopolitical Shocks, and Resilient Global Value Chains

      Dimos Chatzinikolaou, Charis Vlados

      • Resumen
      • Texto completo

      págs. 49-80

      

    • Do Human-Like Cars Drive Loyalty?The Role of Anthropomorphism

      Aditi Sharma, Samridhi Tanwar

      • Resumen
      • Texto completo

      págs. 81-106

      

    • SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention

      Nihal Bülbül, Filiz Çayırağası, Ibrahim Halil Efendioglu

      • Resumen
      • Texto completo

      págs. 107-142

      

  • Economic and Financial Index

    • The value and life of products and services based on culture, knowledge, and technology

      Juan Gaytán Cortés

      • Resumen
      • Texto completo

      págs. 143-154