FROM THE EDITOR
pág. 5
ACCOUNT PLANNERS' VIEWS ON HOW THEIR WORK IS AND SHOULD BE EVALUATED
págs. 7-16
And now, a word from our sponsor
págs. 17-32
ON THE ISSUE OF TIME EXPRESSIONS IN PROMOTING PRODUCT BENEFITS
págs. 33-44
LONG-TERM EFFECTS OF TELEVISION ADVERTISING ON SALES OF CONSUMER DURABLES AND NONDURABLES
págs. 45-54
PARTY BIAS IN POLITICAL-ADVERTISING PROCESSING
págs. 55-67
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