Journal of Theoretical and Applied Electronic Commerce Research

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  Año 2025, Vol. 20, Número 4

  • Artícle

    • Unlocking the Cashless Shift:: Retailers’ adoption of digital payment systems in emerging markets

      Sirajul M. Islam, Mario A. Ferrer

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    • Does cross-border e-commerce broaden the innovation boundaries of firms?: Evidence from a quasi-natural experiment in china

      Yanzhe Zhang, Yushun Han

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    • Convergence of corporate digital innovation:: Herding behavior or peer effects?

      Zuhan Meng, Anna Shi, Sixuan Du, Zhiqi Shen

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    • The use of selected automated tools for creating ppc advertising in chosen markets in the czech republic and slovakia

      Michal Urbanovič, Martin Holubčík, Jakub Soviar, Gabriel Koman

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    • The effect of digital literacy on online purchase intention:: The mediating role of social media use

      Hüseyin Kocarslan, Bozhana Stoycheva

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    • The alchemy of digital transformation:: How computing power investment fuels new quality productivity

      Yu Hu, Kaiti Zou, Xiaofang Chen

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    • Algorithmic empowerment and its impact on circular economy participation:: An empirical study based on human–machine collaborative decision-making mechanisms

      Xingjun Ru, Le Liu, Min Chen

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    • An attention-seq2seq model for new energy vehicle sales prediction

      Yanji Piao, Jiawen Wu

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    • Digital ripples in industries:: An institutional theory perspective on how peer transformation dismantles greenwashing behavior

      Jiajun Xu, Rui Li, Zixuan Peng

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    • Crossing boundaries:: How cross-niche influencer collaborations enhance brand attitude through perceived innovation

      Xiaoxue Wang, Hongyu Zhang, Jiao Feng, Muhammad Khayyam

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    • Research on the effects of social learning and risk attitudes on rural households’: Participation in agricultural product e-commerce

      Jiaxiang Hu, Jiayi Liu, Yanghe Liu

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    • Reselling or agency selling:: Technology investment and information sharing strategies in live streaming e-commerce

      Yu Wei Li, Gui Hua Lin, Xide Zhu

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    • Watching ad or paying premium:: Optimal monetization of online platforms

      Hoshik Shim, Jinhwan Lee, Young Soo Park

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    • The influence of personalized ai on users’ intention to continue using mobile payments:: A contingency perspective

      Na Liang, Eunmi Tatum Lee

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    • Investigating the role of logistics delivery services in shaping customer satisfaction:: Llm-aspect-based sentiment analysis of perceived quality in indonesian e-commerce

      Arbi Setiyawan, Youshi He, Ray Sastri

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    • The persuasive power of al avatars through trust transfer and the elaboration likelihood model

      Ching Jui Keng, Hsiao Po Bao, Chia Hung Lin

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    • Social media marketing drives brand love and customer behavioral engagement:: Gender as a moderator

      Muhammad Sohaib, Muhammad Asghar Ali, Muhammad Ahmad ur Rehman

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    • Multimodal deep learning framework for automated usability evaluation of fashion e-commerce sites

      Nahed Alowidi

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    • When ai chatbots ask for donations:: The construal level contingency of ai persuasion effectiveness in charity human–chatbot interaction

      Jin Sun, Jia Si

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    • Digital nomads as unintentional influencers in destination branding:: A multi-method study of ambient influence

      Ioanna Simeli, Evangelos Christou, Chryssoula Chatzigeorgiou

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    • Trust or skepticism?: Unraveling the communication mechanisms of aigc advertisements on consumer responses

      Shoufen Jiang, Wanqing Zheng, Haiyan Kong

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    • What does bullet screen bring to video platform?: A theoretical analysis comparing different bullet screen modes

      Xingzhen Zhu, Li Li

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    • A two-stage deep reinforcement learning-driven dynamic discriminatory pricing model for hotel rooms with fairness constraints

      Xinmin Wang, Yuwei Xie, Ling Jian, Wei Liu, Wenting Lv

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    • Application of the fuzzy mcdm model for ranking social networks from the aspect of perfumery promotion

      Žaneta Kavaliauskienė, Erika Jonuškienė, Željko Stević, Boris Novarlić

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    • From scroll to store:: How short-form video drives foot traffic in destination retail

      Kelcie Slaton, Harold Lee

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    • Strategies for live-streaming e-commerce in an e-platform supply chain:: Key opinion leader live-streaming or manufacturer self-broadcasting?

      Wenting Yang, Lu Liu, Wenjuan Yang, Song Xu

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    • Aggregate Sales Forecasting Based on Spatial Correlation in Retail

      Bing Zhu, Zhengqian Sun, Seppe vanden Broucke, Keyi Lan, Duoxi Xiao

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    • Open or modular?: The influence of aigc interactive interface on user platform engagement

      Zhiyong Yang, Lianlian Song, Mengnan Qiu

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    • A study on the influence mechanism of emotional interaction and consumer digital hoarding in agricultural live social e-commerce

      Zhikun Yue, Linling Zhong, Wang Zhang, Xungang Zheng

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    • Clicks, bricks, and carbon:: Digitalization’s double-edged impact on supply chain emissions intensity

      Raluca Iuliana Georgescu, Maxim Cetulean, Dumitru Alexandru Bodislav, Andrei Hrebenciuc

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