When peers drive impulsive buying:: How social capital reshapes motivational mechanisms in chinese social commerce
Reconstruction of logistics services in cross-border e-commerce and consumer continuance intention on platforms:: The mediating role of digital logistics services
How organizations choose open-source generative ai under normative uncertainty:: The moderating role of exploitative and exploratory behaviors
From visibility to trust:: The impact of agricultural product packaging images in livestreaming on consumer perception and repurchase intention
Huanchen Tang, Jingwen Liang, Jinjin Liu, Miqi Shen, Xiaodong Liu
Examining the predictors of consumer trust and social commerce engagement:: A systematic literature review
Al digital human responsiveness and consumer purchase intention:: The mediating role of trust
Unpacking customer experience in online shopping:: Effects on satisfaction and loyalty
Paulo Botelho Pires, Beatriz Martins Perestrelo, José Duarte Santos
The impact of mobile advertising cue types on consumer response behaviors:: Evidence from a field experiment
“sharing is bonding”:: How influencer self-disclosure fuels word-of-mouth via consumer identification
When ai meets livestreaming:: Exploring the impact of virtual anchor on tourist travel intention
Digital selves and curated choices:: How social media self-presentation enhances consumers’ experiential consumption preferences
Influence of goal-framing type and product type on consumer decision-making:: Dual evidence from behavior and eye movement
The impact of digital marketing capability on firm performance:: Empirical evidence from chinese listed manufacturing firms
The impacts of rural e-commerce on county economic development:: Evidence from national rural e-commerce comprehensive demonstration policy in china
Optimizing distinctiveness in global e-commerce:: How textual marketing signals drive foreign customer engagement on digital platforms
Facilitating patient adoption of online medical advice through team-based online consultation
Xiaofei Zhang, Lulu Zhou, Siqi Wang, Cunda Fan, Dongdong Huang
Faster delivery?: You may be paying a higher price than others!
Tao Jiang, Kaigeng Shen, Wenxiao Fu, Wenshuo Liu, Shuwei Wang
How doctors’ proactive crafting behaviors influence performance outcomes:: Evidence from an online healthcare platform
The role of ai technologies in e-commerce development:: A european comparative study
Claudiu George Bocean, Luminița Popescu, Dalia Simion, Natalița Maria Sperdea, Carmen Puiu, Roxana Cristina Marinescu, Maria Enescu
Dynamic pricing for internet service platforms with initial demand constraints:: Unified or differentiated pricing?
Building relationship equity:: Role of social media marketing activities, customer engagement, and relational benefits
Faheem ur Rehman, Hasan Zahid, Abdul Qayyum, Raja Ahmed Jamil
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