Mercados y Negocios: Revista de Investigación y y Análisis

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  Año 2025, Número 56

  • Directors' Letter

    • Editor’s Letter

      José Sánchez Gutiérrez

      págs. 1-2

      

  • Articles

    • Culture is a moderator of the interaction between financial inclusion and financial performance

      Komang Krishna Yogantara, I Ketut Yadnyana, I Putu Sudana, I Ketut Sujana

      • Resumen
      • Texto completo

      págs. 3-28

      

    • Augmented Reality in Fashion Retail: Enhancing Consumer Decision-Making and Engagement

      Sankalp Dandawate, Palak Khanna, Amol Gawande, Atul Kumar, Stuti Shukla

      • Resumen
      • Texto completo

      págs. 29-50

      

    • Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty

      Mudit Joshi, Disha Mathur

      • Resumen
      • Texto completo

      págs. 51-80

      

    • Generational Perspectives on Fintech Adoption: Challenges, Demographics, and Digital Inclusion

      Avtar Singh

      • Resumen
      • Texto completo

      págs. 81-108

      

    • Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey

      Verónica Crespo, Eva Sánchez Amboage

      • Resumen
      • Texto completo

      págs. 109-130

      

  • Economic and Financial Index

    • ROIC (Return on Invested Capital), as a metric of financial efficiency

      Juan Gaytán Cortés

      • Resumen
      • Texto completo

      págs. 131-140