Journal of marketing: A quarterly publication of the american marketing association

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  Año 2025, Vol. 89, Número 5

  • Lower Artificial Intelligence Literacy Predicts Greater al Receptivity

    Stephanie M. Tully, Chiara Longoni, Gil Appel

    págs. 1-20

    

  • Authenticity in Influencer Marketing: How can Influencers and Brands Work Togethe to Build and Maintain Influencer Authenticity?

    Barbara Duffek, Andreas B. Eisingerich, Omar Merlo, Guan Lee

    págs. 21-46

    

  • Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock

    Nandini Ramani

    págs. 47-65

    

  • Sales Pipeline Technology: Automated Lead Nurturing

    Johannes Habel, Nathaniel N. Hartmann, Phillip Wiseman, Michael J. Ahearne, Shashank Vaid

    págs. 66-87

    

  • Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

    Shan Huang, Song Lin

    págs. 88-110

    

  • Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles

    Ye Hu

    págs. 111-129

    

  • The Effect of Company Size on Aggregate Word-of-Mouth Valence

    Jan Klostermann, Anne Mareike Flaswinkel, Chris Hydock, Reinhold Decker

    págs. 130-151

    

  • Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency

    Laurel Anderson, Catharina von Koskull, Martin Mende, Johanna Gummerus

    págs. 152-174