Journal of Theoretical and Applied Electronic Commerce Research
Artículo
Perceived value, consumer engagement, and purchase intention in virtual influencer marketing:: The role of source credibility and generational cohort
Ningyan Cao, Normalisa Md Isa, Selvan Perumal, Chuanmei Chen
Exploring the effect of live streaming atmospheric cues on consumer impulse buying:: A flow experience perspective
From Virtual Experience to Real Action:: Efficiency–flexibility ambidexterity fuels virtual reality webrooming behavior
Collaborative neighbourhood logistics in e-commerce delivery:: A cluster analysis of receivers and deliverers
Cam Tu Nguyen, Lanhui Cai, Mingjie Fang, Yanfeng Liu, Xueqin Wang
Enhancing international b2b sales training in the wine sector through collaborative virtual reality:: A case study from marchesi antinori
Irene Capecchi, Tommaso Borghini, Danio Berti, Silvia Ranfagni, Iacopo Bernetti
The Triple Helix of Digital Engagement:: Unifying technology acceptance, trust signaling, and social contagion in generation z’s social commerce repurchase decisions
When pixels speak louder:: Unravelling the synergy of text–image integration in multimodal review helpfulness
Drivers of Mobile Banking Super-App Adoption:: Across different service integration levels
Digital Payments and Sustainable Economic Growth:: Transmission mechanisms and evidence from an emerging economy, turkey
Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands:: An integration of the theory of planned behavior and perceived value perspective
Cooperation or non-cooperation:: Examining impact of spillover effect on community group buying operational strategy
Adoption of incremental and radical innovations in e-commerce delivery:: Evidence from smart lockers and autonomous drones using the utaut model
From certainty to doubt:: The impact of streamer expression certainty on consumer purchase behavior in live-stream e-commerce
Yinjiao Chen, Qianqian Han, Zhihua Lian, Weiming Zhu, Yushi Jiang
Digital transformation and enterprise innovation capability:: From the perspectives of enterprise cooperative culture and innovative culture
The role of product type in online review generation and perception:: Implications for consumer decision-making
Editorial
Artículo
Transparency as a trust catalyst:: How self-disclosure strategies reshape consumer perceptions of unhealthy food brands on digital platforms
Modeling mobile game design features through grounded theory:: Key factors influencing user behavior
Enterprise digital transformation drivers:: Market or government? a case study from china
Concrete or abstract?: The impact of green advertising appeals and information framing on consumer responses
Measuring consumer experience in community unmanned stores:: Development of the ecus-scale for omnichannel digital retail
Revisión sistemática
Creating value in metaverse-driven global value chains:: Blockchain integration and the evolution of international business
Artículo
Locational drivers of china’s digital creative industries:: Unveiling regional concentration and sectoral differences
Robust ai for financial fraud detection in the gcc:: A hybrid framework for imbalance, drift, and adversarial threats
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