Mercados y Negocios: Revista de Investigación y y Análisis

• 

  Año 2025, Número 55

  • Directors' Letter

    • Editor’s Letter

      Tania Elena González Alvarado

      • Texto completo

      págs. 1-2

      

  • Articles

    • Benefits of digital training approaches on non-banking economic divisions in India

      Palak Dev, Garima Sainger

      • Resumen
      • Texto completo

      págs. 3-32

      

    • Impact of E-Service Quality of Mobile Application on Customer Perceived Value

      Rohit Kumar Sharma, Sanjeev Padashetty

      • Resumen
      • Texto completo

      págs. 33-62

      

    • Situational Impulsive and Compulsive Online Purchase of Fashion Products in Generation Z

      Ni Wayan Ekawati, I Gusti Ayu Ketut Giantari, Komang Rahayu Indrawati, I Gusti Ayu Tirtayani, Irene Hanna H. Sihombing

      • Resumen
      • Texto completo

      págs. 63-82

      

    • Nintendo and the Blue Ocean Strategy: Designing the Four Actions Matrix

      Adán Jacinto Flores Flores

      • Resumen
      • Texto completo

      págs. 83-106

      

    • Environmental Consciousness and Adoptionof Green Banking Services

      Akhila Kandaramath Hariharan, Ganeshan Nedumaran

      • Resumen
      • Texto completo

      págs. 107-132

      

  • Economic and Financial Index

    • EVA (company and shareholder value indicator)

      Juan Gaytán Cortés

      • Texto completo

      págs. 133-144