International journal of research in marketing

• 

  Año 1999, Vol. 16, Número 3

  • Heterogeneity and purchase event feedback in choice models: An empirical analysis with

    Kusum L. Ailawadi, Karen Gedenk

    págs. 177-198

    

  • The impact of congruity between brand name and country of production on consumers' product

    Gerald Haubl, Terry Elrod

    págs. 199-215

    

  • On determinants of joint action in industrial distributor-supplier relationships: Beyond economic

    Keysuk Kim

    págs. 217-236

    

  • The effect of consumer price consciousness on private label purchase

    Rajeev Batra, Indrajit Sinha

    págs. 237-251