Introduction to the Special Issue: Assortment Planning
Barbara E. Kahn
págs. 289-293
The Selection and Pricing of Retail Assortments: An Empirical Approach
Christopher M. Miller, Shelby H. McIntyre
págs. 295-318
Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach
Kitty Koelemeijer, Harmen Oppewal
págs. 319-345
The Effect of Product Assortment on Buyer Preferences
Itamar Simonson
págs. 347-370
Assortment Overlap: Its Effect on Shopping Patterns in a Retail Market When the Distributions of
John D. Mittelstaedt, Robert E. Stassen
págs. 371-386
Consumer Strategies for Purchasing Assortments within a Single Product Class
Jack K. H. Lee, Joel H. Steckel
págs. 387-403
Planning Merchandising Decisions to Account for Regional and Product Assortment Differences
Dhruv Grewal, Michael Levy
págs. 405-424
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