Journal of retailing

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  Año 1998, Vol. 74, Número 4

  • SERV*OR: A Managerial Measure of Organizational Service-Orientation

    Peter W. Hom, Richard S. Lytle

    págs. 455-489

    

  • Variety for Sale: Mass Customization or Mass Confusion?

    Cynthia Huffman, Barbara E. Kahn

    págs. 491-513

    

  • Excitement at the Mall: Determinants and Effects on Shopping Response

    Julie Baker, Kirk L. Wakefield

    págs. 515-539

    

  • Measuring Consumer, Nonlinear Brand Choice Response to Price

    Makoto Abe

    págs. 541-568

    

  • Barriers To Change in Regulated Channel Environments: Pharmacists' Prescribing

    Sheryl L. Szeinbach, Jeff Allen

    págs. 569-588