Journal of marketing research

• 

  Año 1997, Número 3

  • Development of family triadic measures for children's purchase influence

    Hanjoon Lee, Chankon Kim

    págs. 307-321

    

  • Using market-level data to understand promotion effects in a nonlinear model

    Markus Christen, Sachin Gupta

    págs. 322-334

    

  • Are the parts better than the whole? The effects of decompositional questions on judgments of

    Geeta Menon

    págs. 335-346

    

  • Dimensions of brand personality

    Jennifer L. Aaker

    • Resumen

    págs. 347-356

    

  • Understanding cooperative advertising participation rates in conventional channels

    George John, Mark Bergen

    págs. 357-369

    

  • A feature-based approach to market segmentation via overlapping K-centroids clustering

    J. Douglas Carroll, Anil Chaturvedi

    págs. 370-377

    

  • Kalman Filter estimation of new product diffusion models

    Jinhong Xie, X. Michael Song

    págs. 378-393

    

  • A household-level television advertising exposure model

    Makoto Abe

    págs. 394-405

    

  • Consideration: Review of research and prospects for future insights

    James M. Lattin, John H. Roberts

    págs. 406-410

    

  • New books in review

    Donald E. Stern Jr., Martin S. Roth

    págs. 411-412

    

  • New books in review

    Donald E. Stern Jr., Edward E. Rigdon

    págs. 412-415

    

  • New books in review

    Gerald Albaum, Donald E. Stern Jr.

    págs. 415-417

    

  • New books in review

    Lynn R. Kahle, Donald E. Stern Jr.

    pág. 417

    

  • New books in review

    Terence A. Oliva, Donald E. Stern Jr.

    págs. 418-421