Decline and variability in brand loyalty
Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp
págs. 405-420
Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty
C.B. Bhattacharya
págs. 421-435
The variability of attitudinal repeat-rates
A.S.C. Ehrenberg, F. Dall'Olmo Riley
págs. 437-450
Reviving brand loyalty: A reconceptualization within the framework of consumer--brand relationships
Susan Fournier, Julie L. Yao
págs. 451-472
págs. 473-486
Retail relationships and store loyalty: A multi-level perspective
Gerrard Macintosh, Lawrence S. Lockshin
págs. 487-497
Buyer behavior in business-to-business services: The case of foreign exchange
Shilpa Lele-Pingle, Douglas Bowman
págs. 499-508
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