International journal of research in marketing

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  Año 1995, Vol. 12, Número 2

  • Development and cross-cultural validation of a short form of CSI as a measure of optimum

    Hans Baumgartner, Jan-Benedict E.M. Steenkamp

    págs. 97-104

    

  • Waterfall and sprinkler new-product strategies in competitive global markets

    Shlomo Kalish, Eitan Muller, Vijay Mahajan

    págs. 105-119

    

  • The locus of context effects on product proximity judgments

    Lauren Goldberg Block, Michael D. Johnson

    págs. 121-135

    

  • Decomposition and crossover effects in the theory of planned behavior: A study of consumer

    Shirley Taylor, Peter Todd

    págs. 137-155

    

  • Dependence relations and the moderating role of trust: implications for behavioral intentions

    Syed Saad Andaleeb

    págs. 157-172

    

  • A decision support model for the planning and assessment of export promotion activities

    I.T.M. Roozen, P. De Pelsmacker, L. Cuyvers, G. Rayp

    págs. 173-186