International journal of research in marketing

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  Año 1995, Vol. 12, Número 1

  • Studying consideration in the consumer decision process: Progress and challenges

    John Roberts, Prakash Nedungadi

    págs. 3-7

    

  • Discrete choice models with latent choice sets

    Moshe Ben-Akiva, Bruno Boccara

    págs. 9-24

    

  • Information-theoretic estimation of individual consideration set

    Ehsan S. Soofi, Dennis H. Gensch

    págs. 25-38

    

  • What is the role of consideration sets in choice modeling?

    Joel L. Horowitz, Jordan J. Louviere

    págs. 39-54

    

  • Consideration sets of size one: An empirical investigation of automobile purchase

    Jean-Jacques Le Goff, Eric Lapersonne, Gilles Laurent

    págs. 55-66

    

  • The effects of in-store displays and feature advertising on consideration sets

    James L. Ginter, Greg M. Allenby

    págs. 67-80

    

  • Advertising and the stability of consideration sets over multiple purchase occasions

    Anusree Mitra

    págs. 81-94