págs. 1-4
Research on advertising ethics: Past, present, and future
Richard Tansey, Michael R. Hyman
págs. 5-15
págs. 17-29
The narrative paradigm as a perspective for improving ethical evaluations of advertisements
Victoria Davies Bush, Alan J. Bush
págs. 31-41
págs. 43-57
Ethics in advertising: Ideological correlates of consumer perceptions
Michael F. Weigold, Debbie Treise
págs. 59-69
págs. 73-80
Ethical judgments of sexual appeals in print advertising
Tony L. Henthorne, Michael S. Latour
págs. 81-90
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