Journal of advertising

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  Año 1994, Vol. 23, Número 1

  • The sense of `nonsense': Japanese TV advertising

    Johny K. Johansson

    págs. 17-26

    

  • Dependency theory and the effects of advertising by foreign-based multinational corporations in

    Richard Tansey, Michael R. Hyman

    págs. 27-42

    

  • Facets of country of origin image: An empirical assessment

    Ravi Parameswaram, R. Mohan Pisharodi

    págs. 43-56

    

  • Changing media consumption in a new home: Acculturation patterns among Hongkong immigrants to

    David K. Tse, Wei-Na lee

    págs. 57-70

    

  • Testing the cross-national applicability of U.S. and Russian advertising belief and attitude measure

    Srinivas Durvasula, J. Craig Andrews

    págs. 71-82

    

  • Western concepts, Russian perspectives: Meanings of advertising in the Former Soviet Union

    Ludmilla Gricen Wells

    págs. 83-95

    

  • Images of freedom and equality: A values analysis of Hungarian political commercials

    págs. 97-109

    

  • Early days of international advertising education in the U.S

    S. Watson Dunn

    págs. 111-113

    

  • Guest editorial: Pollay's Pertinent and Impertinent Opinions: “Good” versus “Bad” Research

    Claude R. Martin Jr.

    págs. 117-122