págs. 185-218
Heterogeneity in entry effects between nondurable consumer product categories
Gurumurthy Kalyanaram, Dick R. Wittink
págs. 219-231
Replications and extensions in marketing: Rarely published but quite contrary
Raymond Hubbard, J. Scott Armstrong
págs. 233-248
págs. 249-259
Movie stars in space: A comparison of preference and similarity judgments
Christian Derbaix, Lennart Sjoberg
págs. 261-274
The metric quality of full-profile judgments and the number-of-attribute-levels effect in
Dick R. Wittink, Jan-Benedict E.M. Steenkamp
págs. 275-286
Marketing investment decision in a dynamic duopoly: A model and empirical analysis
Pradeep K. Chintagunta, NAufel J. Vilcassim
págs. 287-306
págs. 307-309
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