Journal of advertising

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  Año 1993, Vol. 22, Número 4

  • Mirror, mirror: Some postmodern reflections on global advertising

    Jerome B. Kernan, Teresa J. Donzal

    págs. 1-20

    

  • Consumption imagery in music television: A bi-cultural perspective

    Basil G. Englis, Michael R. Solomom

    págs. 21-33

    

  • Imaging and analyzing in response to new product advertising

    Thomas S. Robertson, Richard L. Oliver

    págs. 35-50

    

  • Focal and emotional integration: Constructs, measures, and preliminary evidence

    Douglas M. Stayman, Deborah J. MacInnis

    págs. 51-66

    

  • Negative political advertising and voting intent: The role of involvement and alternative

    Ronald J. Faber, Albert R. Tims

    págs. 67-76

    

  • The role of personal values and demographics in predicting television viewing behavior

    L.J. Shrum, John A. McCarty

    págs. 77-101

    

  • Where should articles on the link between tobacco advertising and consumption be published?

    Jean J. Boddewyn

    págs. 105-107

    

  • Smoke-filled rooms and research: A response to Jean J. Boddewyn's commentary

    Lawrence C. Soley

    págs. 108-109

    

  • Pertinent research and impertinent opinion: Our contribution to the cigarette advertising policy

    Richard W. Pollay

    págs. 110-117