Temporal aspects of TV commercials influence viewers' online evaluations
Linda F. Alwitt, Suzeanne B. Benet
págs. 9-21
When copy complexity can help ad readership
Robert Gilmore, Robert Chamblee
págs. 23-28
Client perceptions of integrated marketing communications
Thomas R. Duncan, Stephen E. Everett
págs. 30-39
TV stations' use of barter to finance programs and advertisements
Joseph P. Vaccaro, W. Wossen Kassaye
págs. 40-48
An empirical evaluation of the Bartos model of wife's work involvement
Margaret C. Nelson, Charles M. Schaninger
págs. 49-63
Factors influencing recall of outdoor advertising
Joseph Cherian, Naveen Donthu
págs. 64-72
Point of view: Blurred boundaries--where does editorial end and advertising begin?
Dennis M. Sandler, Eugene Secunda
págs. 73-80
Observations:Toward the internal validation of cognitive age measures in advertising research
Stuart Van Auken, Thomas E. Barry
págs. 82-84
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