The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
William D. Neal, Richard M. Johnson, Paul E. Green
págs. 1-9
págs. 10-25
págs. 26-38
págs. 39-53
Affect, Framing, and Persuasion
Isaac M. Lipkus, Barbara K. Rimer, Punam Anand Keller
págs. 54-64
Stickier Priors: The Effects of Nonanalytic Versus Analytic Thinking in New Product Forecasting
Lisa E. Bolton
págs. 65-79
págs. 80-100
Stephen Keysuk Kim
págs. 101-112
QUANTITATIVE MODELS IN MARKETING RESEARCH (Book)
Meryl P. Gardner, Naveen Donthu, George R. Franke, Leonard J. Parsons
págs. 113-114
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