Journal of advertising

• 

  Año 2002, Vol. 31, Número 4

  • A Glance Backward and the View Ahead

    págs. 1-3

    

  • The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999

    págs. 1-13

    

  • Understanding program-Induced Mood Effects: Decoupling Arousal from Valence

    págs. 15-26

    

  • The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting

    págs. 27-40

    

  • Consumer Response to a Firm's Endorser (Dis)Association Decisions

    págs. 41-52

    

  • What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness

    págs. 53-64

    

  • Peer Evaluation and Readership of Influential Contributions to the Advertising Literature

    págs. 65-75

    

  • Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations

    págs. 77-87