Journal of Business

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  Año 2021, Vol. 13, Número 1. Dedicado a: Journal of Business, Universidad del Pacífico (Lima, Peru)

  • Articles

    • Editorial

      Luis Camilo Ortigueira Sánchez

      • Resumen
      • Texto completo
      • Texto completo

      págs. 1-1

      

    • Does Machiavellian Leadership of HODs Hinder University Teachers’ Creativity? A Moderated-Mediation Model

      Junaid Raza

      • Resumen
      • Texto completo

      págs. 2-18

      

    • Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement Believability

      Mustapha Yusuf Ismaila, Issa Binta Oziohu

      • Resumen
      • Texto completo

      págs. 19-34

      

  • Articles

    • Analysis of Product Mix, Capacity Release and Utilities

      Gelmar García Vidal, Reyner Pérez Campdesuñer, Alexander Sánchez Rodríguez, Rodobaldo Martínez Vivar

      • Resumen
      • Texto completo

      págs. 35-51

      

  • Articles

    • Barriers to Innovation: Experience of Ecuadorian Small and Medium Entreprises

      Luis Enrique Simbaña Taipe, Jimena Alexandra Villamil Jaramillo, Laura Lucia Taimal Mendez, David Rodeiro Pazos

      • Resumen
      • Texto completo

      págs. 52-71