Editorial: Segmenting the Future of E-Commerce, One Step at a Time
págs. 1-1
págs. 1-21
Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective
págs. 22-33
págs. 34-62
Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market
Shaista Wasiuzzaman, Chong Lee Lee, Ong Hway Boon, Hemalatha Pannir Chelvam
págs. 63-79
págs. 80-100
Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents
págs. 101-115
págs. 116-127
págs. 128-139
Price Discount and Price Dispersion in Online Market: Do More Firms Still Lead to More Competition?
págs. 140-154
Mobile Payment:: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework
págs. 155-169
págs. 170-187
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms
págs. 188-207
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