International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2018, Vol. 15, Número 3

  • Original article

    • The impact of strategic vs. tactical cause-related marketing on switching intention

      Sara Osama Hassan, Ehab Mohamed AbouAish

      • Resumen

      págs. 253-314

      

    • Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes

      Dong Jenn Yang

      • Resumen

      págs. 315-332

      

    • Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece

      Iordanis Kotzaivazoglou, Leonidas Hatzithomas, Eirini Tsichla

      • Resumen

      págs. 333-352

      

    • Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners

      Elena Kossmann, Mónica Gómez Suárez

      • Resumen

      págs. 353-370

      

    • Fostering organizational change through co-production. Insights from an Italian experience

      Rocco Palumbo, Paola Picciolli, Alessandro Landini, Carmela Annarumma, Rosalba Manna

      • Resumen

      págs. 371-391

      

    • Increasing charitable donation intentions with preliminary importance ratings

      Russell N. James III

      • Resumen

      págs. 393-411

      

    • Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute

      Eduardo Dias Coutinho, Paulo Roberto da Costa Vieira

      • Resumen

      págs. 413-429