Event management

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  Año 2008, Vol. 12, Número 2

  • RV and Camping Shows: A Motivation-Based Market Segmentation

    Carla Barbieri, Edward Mahoney, Robert Palmer

    • Resumen

    págs. 53-66

    

  • Comparing Perceptions of Event Management Curriculum: A Factor-Correspondence Analysis

    Kyong Mo Lee, Myong Jae Lee, Hee Jung Kim

    • Resumen

    págs. 67-79

    

  • What makes a Good Festival?: Understanding the Event Experience

    Michael Morgan

    • Resumen

    págs. 81-93

    

  • Projecting an Image: Film-Induced Festivals in the American West

    Warwick Frost

    • Resumen

    págs. 95-103

    

  • Innovation in Pop Festivals by Cocreation

    Bob van Limburg

    • Resumen

    págs. 105-117