Matching Experience with Pricing
Jennifer Polanz
pág. 8
The People Business
Bill McCurry
pág. 16
We Will Sell No Whine Before Its Time
Amanda Thomsen
pág. 20
That New Store Smell
Ellen C. Wells
págs. 24-26
Should You Pay for Pretty?
págs. 28-29
Do Customers Care About State Promotional Campaigns?
Hyak Khachatryan, Alicia Rihn
págs. 30-31
Six Steps to Next Level Retailing
John Johnston
págs. 32-34
The Multi-Channel Retailing Conundrum
págs. 36-38
Personality Plus in the Shade
Christina Salwitz
pág. 40
Appropriate Appropriations
John Friel
pág. 48
Down Cycling
pág. 50
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