Journal of International Marketing

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  Año 2016, Vol. 24, Número 2

  • Performance effects of global account coordination mechanisms: : An integrative study of boundary conditions

    Linda Hui Shi, Tao (Tony) Gao

    • Resumen

    págs. 1-21

    

  • The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

    Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Kristy Reynolds

    • Resumen

    págs. 22-39

    

  • Brand image evaluations: : The interactive roles of country of manufacture, brand concept, and vertical line extension type

    Helena F. Allman, Anton P. Fenik, Kelly Hewett, Gisela Morales Navarro

    • Resumen

    págs. 40-61

    

  • A memory-theory perspective of country-image formation

    Richard Lee, Larry Lockshin, Luke Greenacre

    • Resumen

    págs. 62-79

    

  • Our apples are healthier than your apples: : Deciphering the healthiness bias for domestic and foreign products

    Justina Gineikiene, Bodo B. Schlegelmilch, Ruta Ruzeviciute

    • Resumen

    págs. 80-99