Performance effects of global account coordination mechanisms: : An integrative study of boundary conditions
págs. 1-21
págs. 22-39
Brand image evaluations: : The interactive roles of country of manufacture, brand concept, and vertical line extension type
Helena F. Allman, Anton P. Fenik, Kelly Hewett, Gisela Morales Navarro
págs. 40-61
págs. 62-79
Our apples are healthier than your apples: : Deciphering the healthiness bias for domestic and foreign products
págs. 80-99
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