Reviews without a purchase: : low ratings, loyal customers, and deception
págs. 249-269
págs. 270-285
Broadcasting and narrowcasting: : how audience size affects what people share
págs. 286-299
Decomposing the impact of advertising: : augmenting sales with online search data
págs. 300-319
págs. 320-334
PIE: : A holistic preference concept and measurement model
págs. 335-351
págs. 352-370
Authenticity is contagious: : brand essence and the original source of production
págs. 371-386
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