Love Internet, love online content: : Predicting Internet affinity with information gratification and social gratifications
págs. 396-413
Narrative online advertising: : Identification and its effects on attitude toward a product
Russell K.H. Ching, Pingsheng Tong, Ja-Shen Chen, Hung-Yen Chen
págs. 414-438
págs. 439-464
Factors affecting consumers' perception of electronic payment: : An empirical analysis
Wendy Ming-Yen Teoh, Siong Choy Chong, Binshan Lin, Jiat Wei Chua
págs. 465-485
Online brand community response to negative brand events: : The role of group eWOM
págs. 486-506
Antecedent of purchase intention: : Online seller reputation, product category and surcharge
págs. 507-522
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