Fuzzy trace theory and "smart" false memories: : implications for advertising
págs. 3-17
"I eat organic for my benefit and yours": : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
págs. 18-32
Signaling the green sell: : the influence of eco-label source, argument specificity, and product involvement on consumer trust
págs. 33-45
Normative influences on product placement effects: : alcohol brands in television series and the influence of presumed influence
págs. 46-62
Children's advertising literacy for advergames: : perception of the game as advertising
págs. 63-72
Exploring the boundaries of nostalgic advertising effects: : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
págs. 73-84
Branding potentials of keyword search ads: : the effects of ad rankings on brand recognition and evaluations
págs. 85-99
págs. 100-114
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