International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2013, Vol. 10, Número 1. Dedicado a: Nonprofit branding

  • Theoretical development

    • Deconstructing the brand nomological network

      Walter Wymer

      • Resumen

      págs. 1-12

      

    • Co-branded cause-related marketing campaigns: the importance of linking two strong brands

      Ilaria Baghi, Veronica Gabrielli

      • Resumen

      págs. 13-29

      

  • Original article

    • Who are we?: The impacts of anthropomorphism and the humanization of nonprofits on brand personality

      Rachel C. Stinnett, Eva E. Hardy, Richard D. Waters

      • Resumen

      págs. 31-48

      

    • Does organizational reputation influence the willigness to donate blood

      Marius Mews, Silke Boenigk

      • Resumen

      págs. 49-64

      

    • Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices

      Walter Wymer, Helena Maria Baptista Alves

      • Resumen

      págs. 65-86