Marketing science

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  Año 1984, Vol. 2, Número 4

  • AN INVESTIGATION INTO THE ORDER OF THE BRAND CHOICE PROCESS.

    pág. 267

    

  • MARKET SEGMENTATION, SELF-SELECTION, AND PRODUCT LINE DESIGN.

    pág. 288

    

  • TOWARD A METHODOLOGY FOR MEASURING ADVERTISING COPY EFFECTS.

    pág. 308

    

  • APPLICATION OF THE "DEFENDER" CONSUMER MODEL.

    pág. 327

    

  • PREDICTION OF INDIVIDUAL BUYING BEHAVIOR: A POISSON-BERNOULLI MODEL WITH ARBITRARY HETEROGENEITY.: A POISSON-BERNOULLI MODEL WITH ARBITRARY HETEROGENEITY.

    pág. 352