Marketing science

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  Año 1986, Vol. 5, Número 1

  • A CONSTRAINED UNFOLDING METHODOLOGY FOR PRODUCT POSITIONING.

    pág. 1

    

  • THE IMPACT OF COMPETITIVE ENTRY IN A DEVELOPING MARKET UPON DYNAMIC PRICING STRATEGIES.

    pág. 20

    

  • MODELING CHOICE STRATEGIES FOR NONCOMPARABLE ALTERNATIVES.

    pág. 37

    

  • PROFITABLE PRICING WHEN MARKET SEGMENTS OVERLAP.

    pág. 55

    

  • NEW PRODUCT PRICING IN QUALITY SENSITIVE MARKETS.

    pág. 70

    

  • ERRATUM TO: A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATIONS OF QUANTITATIVE MODELS.: A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATIONS OF QUANTITATIVE MODELS.

    pág. 88