Marketing science

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  Año 1990, Vol. 9, Número 2

  • MULITPRODUCT ADVERTISING BUDGETING.

    pág. 97

    

  • CAN BAIT AND SWITCH BENEFIT CONSUMERS?

    pág. 114

    

  • A MARKET RESPONSE MODEL FOR COUPON PROMOTIONS.

    pág. 125

    

  • DEMAND COMPLEMENTARITIES, HOUSEHOLD PRODUCTION, AND RETAIL ASSORTMENTS.

    pág. 146

    

  • ASSESSING PURCHASE TIMING MODELS: WHETHER OR NOT IS PREFERABLE TO WHEN .: WHETHER OR NOT IS PREFERABLE TO WHEN .

    pág. 162

    

  • UNTANGLING THE EFFECTS OF PURCHASE REINFORCEMENT AND ADVERTISING CARRYOVER.

    pág. 171