Marketing science

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  Año 1990, Vol. 9, Número 3

  • THE ECONOMICS OF PRODUCT VARIETY: A SURVEY.: A SURVEY.

    pág. 189

    

  • MARKETING APPLICATIONS OF THE ECONOMICS OF PRODUCT VARIETY.

    pág. 207

    

  • A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN.

    pág. 212

    

  • DESIGNING PRODUCTS AND SERVICES FOR CONSUMER WELFARE: THEORETICAL AND EMPIRICAL ISSUES.: THEORETICAL AND EMPIRICAL ISSUES.

    pág. 230

    

  • PRICE PROMOTIONS: LIMITING COMPETITIVE ENCROACHMENT.: LIMITING COMPETITIVE ENCROACHMENT.

    pág. 247

    

  • MODELING INERTIA AND VARIETY SEEKING TENDENCIES IN BRAND CHOICE BEHAVIOR.

    pág. 263